Mazmez

Research Strategy 

We began our user research with the goal of better understanding our clients' needs. We began by investigating the industry and the factors affecting its growth. To do so, our analysts looked into many competitors who were already leading the market. Particularly in the United Arab Emirates, where it is widely utilized.

Following the market research, our team discovered that the target customers were between the ages of 18 and 45. Aside from learning how to use and interpret food applications, this also offered our team a better grasp of the market and added context to the challenge we're working on.

Competitor Analysis

Our team focused on three major apps on the market that provide the same service for in-depth competition analysis. We concentrated on the following areas to guarantee we gained valuable insights to aid our client:

• User Interface
• Sign Up
• Menu Management
• Versatility
• Ratings
• Features

We divided whole app majorly in two modules with their sub modules:

Customer Wireframe

Admin Wireframe

Customer App

Our team created a user experience that allows users to identify nearby restaurants or cafes and pre-order their favourite cuisine so they don't have to wait for it to be cooked.

Table Management for Customer and Admin

Customers can quickly reserve tables in their preferred cafes thanks to seamless connectivity. Meanwhile, restaurant owners can keep track of all of their table bookings and orders, which will aid in better administration.

Split Bill for Customer

Users can use the Split Bill function to make dining out with friends and family more convenient. The app would make it easier for parties to split the bill and pay their fair share, making dining out for students and younger consumers a breeze.

Order Management for Admin

With the help of this feature, restaurant managers were able to keep track of order progress because each order was divided into three parts.

1. New Order
2. In progress
3. Completed

Menu Management for Admin

Menu management feature made it easier for restaurant owners to edit their existing menu dishes, and ingredients, add new items and remove unavailable ones with ease. Hence, making the menu management process easy and efficient for users.

Dashboard for Admin

Our team created a dynamic and data-driven dashboard to assist restaurants in keeping a track of their earnings, business growth, and customer behaviour to get in-depth insights about their business.