Location Tracking Application
The Key To Accelerated Customer Experience
Use Case Study By Terasol Technologies
Whereabouts monitoring has become a vital part of our daily lives, whether it's identifying your delivery partner's location or tracking your online clothes. It not only ensures on-time delivery but also assists businesses in keeping track of their field personnel to ensure that they are performing at their best.
According to stats, the market size of GPS tracking system software is supposed to grow by $4.98 billion in 2023.
The data signifies worldwide adaptation of the Location Tracking system amongst major industries. From eCommerce to Industrial Logistics, the location tracking software helps thousands of businesses in enhancing customer experience and conversions.
Is Location Tracking Relevant For My Business?
If your business relies on field staff, timely delivery, and real-time location data, integrating a location tracking system can assist in increasing field staff efficiency and customer experiences.
You can blend the data from the location tracking system with Business Intelligence to make data-driven decisions for scaling your services.
How Location Tracking Applications Assist Businesses To Thrive
Location Tracking apps provide you with real-time locations of your staff, delivery objects, and vehicles. It empowers you to perform real-time monitoring, identification, and supervision with the data traced using location tracking software. The application relies on transmitters installed in a device that sends out signals to a satellite for providing real-time location updates.
With the exponential rise of smartphones and enhanced internet bandwidth application of the location tracking system has become even more relevant for businesses to enhance their customer services.
According to stats, the market size of GPS tracking system software is supposed to grow by $4.98 billion in 2023.
Perks of Location Tracking Apps
Location tracking system is widely used by industry leaders such as Ola and Amazon to leverage their business operations and increase their customer satisfaction. The application blends in with industry-specific technology to enrich operations and help businesses elevate their overall operations in multiple ways:
Improved Safety
The location tracking application allows you to monitor of field staff and user movements. This makes assisting users in safer routing easier for businesses.
Transparency
Having a tracking app for your field staff and delivery partners makes your business operations more transparent and enhances your interactions.
Easier Route Planning:
The tracking system also comes with a routing feature. This helps field staff in finding routes efficiently and completing their tasks timely.
Lower Operational Cost:
The real-time data analytics fetched in your tracking app can help you make data-driven decisions which in the long run helps you make smart investments and lower operational costs.
Use Cases of Location Tracking System in Different Industries
Now that you know that location tracking apps can help in multiple spheres for enhancing overall business operations, the burning question of how you can apply it for leveraging your tech stack still remains!
Here’s how some of the top industry leaders have applied location tracking apps to solve common business hurdles:
Before Zomato was one of the major restaurant aggregators, the restaurant industry was facing major issues in staff coordination, customer experience, and communication. When Zomato stepped into the restaurant sphere they too faced similar hurdles. To answer the burning industry woes they digitized their overall business operations which included an inbuilt location tracking application to help them achieve:
- Faster order delivery with effective routing
- Easier delivery time estimate for customers
- Instant routing dispute solution via live location tracking and instant communication
Ola is one of the major cab ride providers in India. However, helping drivers navigate through ever-evolving roadways and local nuances in India is one of the challenging ground realities that the team had to solve to ensure the brand’s growth and customer satisfaction. For this, they constantly innovate the mapping and routing features which helps them provide unique features such as:
- Ola Hotspots that allows quicker pickups from popular location
- Historic pickups that make regular commuting easier for customers
- Location sharing to help customers ensure their travel safety
Mila is a car insurance company that uses the Location Trackers Application on their customer’s vehicles to help identify rewarding customers. The tracker reads and provides admins with an individual’s driving habits. The app integration helped them achieve the following business goals:
- Allowed the brands to identify safe drivers and reward them with discounts.
- The app also helped them verify and inspect insurance claims as it offers real-time events data.
Oriflame is a Swedish cosmetic brand that serves 3 million customers across the globe. However, helping customers worldwide to provide accurate product location and delivery time was a hassle for them. To solve this, they worked on a location tracking software which makes an entry of the parcel route and helps their buyers get the correct estimated delivery dates.
Common Challenges in Building Location Tracking Software
Location Tracking App integrations can help businesses in enhancing multiple business aspects. However, to ensure it serves your business goals handling challenges that come along with it is essential. Here’s a list of common challenges in developing location tracking apps:
Lower Bandwidth Inaccessibility:
Usually GPS tracking systems require effective internet connections. With 4G and 5G internet location tracking apps are now able to provide more accurate data.
However, in the case of lower bandwidth areas and cloudy days, this becomes a hassle which hampers users' experience and makes routing complicated for field staff. To solve this, merchants can create lightweight apps that operate smoothly even in uncertain bandwidths.
Imprecise Data For Crowded Area:
Tracking apps use satellite data for providing real-time routing and locations. However, in jam-packed urban areas finding the exact location becomes a hassle as receivers struggle to calculate roadblocks accurately.
The best way to handle this is to connect devices with every nearby data source such as cellular data points, wifi routers, etc to identify the accurate location. Both Android and iOS provide in-depth guidelines on how to set up accuracy in location tracking apps.
Inactive GPS Tracking:
Location tracking becomes impossible if the devices have it inactive. To ensure such instances don’t confuse the users, your location tracking system must notify the users of inactive GPS tracking. Further, tracking apps can use alternative sources such as wi-fi routers, cell towers, and RFIG to track users’ locations.
Location Tracking System For Business Transformation
Location Tracking Applications ensure smooth customer experience and enhanced productivity of field agents. Hence, helping you enhance your UX and enhance your business operations using a single product.
At Terasol, we have helped multiple client's in implementing location tracking apps. Our developers can help you develop industry-specific GPS tracking systems which help you handle business woes and enhance your overall operations. If you’re planning to build a Location Tracking System to help your staff and customers, connect with our experts today to get started.
