Ways Augmented Reality App Is Transforming The Digital Space With Realistic User Experience

According to stats, Businesses that integrate AR technology experience a 40% increase in the average conversion rates.

So if you’re wondering how to take the conversion graph up in the sky, integrating Augmented Reality app can be your key to Alibaba’s treasure cave! Be it gaming or successful eCommerce brands, AR technology has solved severe pain points for multiple industries and helped market leaders in providing realistic navigation for their users.

But before we take a head dive into how AR solves major industry woes here’s a quick look into AR and how it works.

What is AR & Major Benefits of Augmented Reality App

Augmented Reality allows overlaying of 3D objects in real-time 2D objects which helps users experience the real world on their device screen. It allows users to experience the look and feel of the products in their real-time environment.

This makes Augmented Reality App an irreplaceable tool for businesses to provide an immersive navigation experience. Here’s a detailed list of perks of using AR technology

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Enhance Customer Relationship

AR helps businesses provide a much more transparent and realistic navigation experience for their target users. So, be it gaming or online shopping, any business that needs to offer immersive navigation can make use of AR technology.

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Enhance Customer Relationship

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Enhance Customer Relationship

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Enhance Customer Relationship

Use Cases of Augmented Reality App Across Different Industries

AR finds its application in multiple industries and helps businesses to solve major industry issues. Be it eCommerce, online learning, or automobiles Augmented Reality app is solving multiple industry woes.

Here’s how some of the major industries use Augmented Reality apps to strategically solve their business woes:

Virtual Makeup Try-On: Nykaa

Nykaa is one of India's largest makeup online makeup and skincare brand with over 15 million registered buyers. However, since India had a wide ethnicity with different skin textures and tones finding the right makeup was a hassle for Indian consumers. To solve this, the brand decided to blend the power of AR technology with their online store by creating a Virtual Makeup Try-On feature..

The tool allowed the users to try makeup over their images to give them a clear idea about how it will look in real-time. This empowered them to make better and faster buying decisions which helped Nykaa to enhance the UX and conversions.

Snapchat AR Filters

Snapchat is a well-known social media platform with a global user base. It enables its users to connect with their friends and share fun pictures, videos, and media files with them. One of the core features that makes Snapchat unique in its approach is its unique and precise AR filters. The user can superimpose fun aesthetics to express their emotions and creativity. This makes the in-app experience much more interactive and immersive.

Snapchat took its AR implementation one step further by launching Snap AR an Augmented Reality App which allows users to create their filters for expressing themselves.'

Nearpod AR-Based Immersive Learning

Nearpod is an Edtech company that provides students with an immersive classroom learning experience. With the Covid pushing the education system to shift online they realised that inducing interactive learning experiences in traditional classrooms would not only enhance student’s under but would also help teachers in explaining complex concepts effectively.

For this, they introduced 360-degree learning experience applications for classrooms which teachers can use to explain complex concepts to their students. This enables students to participate in comprehensive learning from the comfort of their couch.

Common Development Challenges in AR

Although Augmented Reality apps are widely used and adapted there are some common industry challenges which make the smooth implementation of AR a hassle for developers. Here’s a list of some of the common development challenges of AR technology.

Absence Of Development Standards:

When it comes to Augmented Reality app development, we can see that it finds its implementation in every industry. However, despite its relevance, there’s a lack of universal coding and development standards regarding AR which slows down the entire development process. Hence, before working on AR-based projects the development teams must work on establishing coding standards and documenting them.

GPS Glitch:

For using AR in navigation-based apps the GPS app must function smoothly. However, in case of GPS glitches to ensure AR functionality works smoothly developers have to create AR markers which is a complicated and time-consuming process.

Relevance:

Although AR is being used consistently across the different industry the lack of business insights regarding Augmented Reality app have always been daunting for analysts. This makes taking data-driven decisions regarding AR a hassle for businesses. To solve this, businesses should perform extensive market research to understand the impact of AR on their customers for using the technology to drive conversions.

AR for Accelerated Conversion

Strategically implementing Augmented Reality apps can help you enhance your features and make customer interactions immersive. This in the long run not only enhances your overall brand image but also helps in accelerating conversions.

At Terasol, our team have implemented AR-based solutions for multiple industries to help businesses thrive in the competitive digital space. So if you’re pondering over how Augmented Reality apps can enhance your business conversions and customer interaction, do reach out to our experts today for dedicated AR-based application development.

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