Ossify is an established Consumer Electronics company delivering remarkable quality products to its customers. They are the brand licensee for Compaq smart televisions in India.
So, Compaq wanted to enter the Smart TV space in India. Having a strong foothold in the manufacturing segment worldwide, through their uncompromising work ethics, they were looking for a similar partner for their software development counterpart.
The Ossify team approached Terasol to create a sleek UI Experience for their smart TV. This project includes the designing of a custom launcher and customized branding with many other deliverables we developed in the process.
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Android
WordPress
Ossify already had some Smart TV running default stock Android versions. These stock android are made compatible with TV hardware and work in conjunction with them and the royalty is paid to Google. The customization with that launcher is available to them but is very limited. This created a need for a custom app launcher for them.
As Compaq entered into the agreement with Ossify to enter the Indian market, branding is the main concern on which their product launching is highly dependent. They wanted the app launcher to have branding in line with the Compaq UI pattern, their logos, and their color schema.
With limited customization, the Google play store adds another layer of issues over the top. The licensing problem, which for a new player in the market is quite a challenge to overcome. So, Compaq needed a way to install their other app easily on their SmartTV.
To create a strong brand identity from offline stores that reflects the core of their brand and should enable users to explore and trust their collection. She wanted to have identical, personalized, and consistent UI components for Android, iOS, and web apps to ensure a consistent user experience and smooth navigation.
To start with this project we finalized a flexible team with complementary skills, including a project manager, a UX/UI specialist, a WordPress Developer, Android Developer, and a Tech Lead.
After getting UI guidelines from Compaq our design team churned out many iterations to come up with a final version of the website which was later on approved by the Compaq team. Then we moved on to the custom launcher app and website for Compaq Smart TV. We used Kotlin to create the launcher app and WordPress for website development.
We worked closely with the client, making daily decisions and keeping all teams organized, aligned, and productive through requirement changes and updates. We caught all the minor bugs in Android App during the QA process, so there haven’t been any surprises post-launch.
Adding branding to Smart TV requires a thorough study of the device’s OS. To match Compaq standards and UI patterns, some devices require a few codes to be written to override the branding while some require the replacement of logo and icons while booting the Smart TV OS.
We ensured to make a responsive UI design such that the design can adjust according to the required Smart TV sizes.
To give Compaq users a better experience we went with a custom-built minimalist app launcher. It was made such that any user of Compaq SmartTV can easily navigate and provide relevant information for their users..
Some buttons on the remote of the Smart TV allow the default launcher to pop open. For that, we made a custom remote application to sync with the SmartTV OS so that one could easily access the Compaq app launcher.
As seen above, the default launcher on some devices overrides the custom launcher built. The primary cause of this is the system preference set by android to restrict any override to add any other launcher.
For this, our team came up with a few ideas for tweaking some properties of the Smart TV Operating System so that users prefer the Compaq launcher over the default launcher.
To enable users to access Compaq’s other applications, our team came up with a custom app store. It is just like installing another application on android TV. Its services were implemented and made to bind with the custom app launcher to work when required.
Terasol built a fast WordPress website according to Compaq standards. This was used as a CMS for users where Compaq was able to show different TV models, features, and the guideline to use it’s application.